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Alexander L.
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June 6, 2016
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Marketing
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Comments
Does social media work as marketing channel for eCommerce?
Is social media a good marketing channel? We’ve touched this question couple times in past. This week I’ve came across couple fresh ...
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Alexander L.
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April 1, 2016
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Magento
Marketing
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Comments
Customer Segmentation: why it is important? Segmentation in Magento eCommerce
Are you aware of Pareto principle also known as 80-20 rule? For marketing it says that that 80% of a business comes from 20% of its customers. ...
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Alexander L.
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March 14, 2016
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Marketing
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Comments
How you can save thousands dollars on paid search advertising
No tricks, in this post you’ll find how you can easily save your business thousands dollars on paid search advertising. Moreover it will ...
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Alexander L.
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January 20, 2016
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Marketing
Researches
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Comments
3 takeaways for online retailers from technology and media predictions for 2016
In this post we’ll list several most important things that merchant should take into consideration for the started year of 2016 from the ...
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Alexander L.
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December 17, 2015
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Marketing
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Comments
Should online retailers have mobile-friendly website or mobile app?
This is new reality: people spend more time on mobile than on desktop today and in mobile they spend significantly (6.5x) more time in apps than ...
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Alexander L.
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November 27, 2015
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Marketing
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Comments
eCommerce Customer Lifecycle diagram
I wrote a post about eCommerce business models some time ago with a promise to follow-up. In this post we’ll talk about eCommerce Customer ...
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Adobe Commerce
AI and agentic commerce
AOV and merchandising
Australia
B2B ecommerce
BigCommerce
Conversion
Customer psychology
Magento
Magento 2
Magento Open Source
Marketing
Migration and replatforming
Mobile and omnichannel
Performance
Platform comparison
Shopify
Site search
Social media
UX
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