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Alexander L.
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November 20, 2015
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Marketing
Researches
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Comments
Are Australian retailers over-investing in social media?
TL; DR – yes and moreover they plan to continue doing it. Wonder to understand why and what’s wrong with this? Read the rest of this ...
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Alexander L.
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November 6, 2015
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Marketing
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Comments
What is your eCommerce business model?
Recently I had a pleasure to attend a presentation from “Lean Analytics” author Alistair Croll at Melbourne Business School. While ...
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Alexander L.
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October 6, 2015
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Magento
Marketing
User Experience
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Comments
7 tips to get your online store in shape for Christmas
Bettering sales on your Ecommerce site is all about small changes that improve the user experience. As your peak selling period draws closer ...
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Alexander L.
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September 1, 2015
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Magento
Marketing
User Experience
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Comments
How much should you spend maintaining your eCommerce website?
eCommerce sites need to evolve, the ‘build it and they will come’ motto does not apply anymore in this competitive online retail world where ...
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Alexander L.
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February 2, 2015
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Marketing
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Comments
Consumers browse from mobile but purchase from desktop
According to recent white paper from Marine Software that analysed performance of advertising with over $6B of annualised budget, mobile device ...
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Alexander L.
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October 15, 2014
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Marketing
User Experience
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Comments
Conversion optimisation basics
Conversion optimisation is about getting more $$$ from your online store If you are new in the topic of conversion optimisation, check my presentation ...
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Adobe Commerce
AI and agentic commerce
AOV and merchandising
Australia
B2B ecommerce
BigCommerce
Conversion
Customer psychology
Magento
Magento 2
Magento Open Source
Marketing
Migration and replatforming
Mobile and omnichannel
Performance
Platform comparison
Shopify
Site search
Social media
UX
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