Marketing articles – Page 2 of 5

Melbourne Magento and BigCommerce experts

January 30, 2026

Cialdini’s Principles in Modern Ecommerce (Part 2): Authority

Robert Cialdini (author of Influence: The Psychology of Persuasion) describes Authority as our tendency to follow the guidance of credible experts ...

Alexander L.

January 29, 2026

Marketing User Experience

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Cialdini’s Principles in Modern Ecommerce (Part 1): Social Proof

Robert Cialdini is a behavioural psychologist best known for his book Influence: The Psychology of Persuasion, which distils decades of research ...

Alexander L.

July 4, 2020

Marketing User Experience

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Marketing Trends in E-commerce: Win Your Customers Over

The world of commerce and retail is changing at a fast pace, so it’s important to keep up with the trends to stay in business. Of course, not ...

Alexander L.

January 13, 2020

Marketing Researches

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What can business leaders learn from DTC ecommerce darling Casper IPO filing?

One of DTC eCommerce darlings with over $1B USD valuation Casper filed for IPO. Aside of speculations will it be a good deal for retail investors ...

Alexander L.

January 24, 2019

Magento Marketing User Experience

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Magento Newsletter Popup: Simple Way to Capture More Emails and Boost Sales

Even though the power of email marketing has been put to the side when social media and SEO entered the game, it is still one of the most effective ...

Alexander L.

October 28, 2016

Marketing

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eCommerce Email marketing benchmark 2016

Recent ecommerce conversion rate benchmark publication sparked a solid interest from our audience, so when we came across a report from SendGrid ...

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