Even though the power of email marketing has been put to the side when social media and SEO entered the game, it is still one of the most effective ways to drive sales. Being a great way of promoting businesses, email marketing can help your company build loyalty and brand awareness. In other words, you can easily encourage referrals, introduce products or services and attract potential clients.
However, if you want to build a strong email marketing strategy, it is your responsibility to create an up-to-date and extensive email list. eCommerce companies and Magento e-store owners increase their number of collected emails when they set up subscription popups. Let’s find out how to create an effective Magento newsletter popup for building a successful email marketing strategy and enhancing your revenue.
Magento Newsletter Popup: Benefits to Consider
Compared to traditional footer sign-up link, the subscription pop-up can attract client attention to every significant event with better customer engagement and a higher conversion rate. Also, an email popup enables you to benefit from the 3 main advantages:
Being one of the main benefits of the Magento newsletter popup, amplified visibility can help you capture more emails and turn the leads into customers. Pop-up stands out much more than footer link or even static banner, hence more your online store visitor will notice it
- Conversion Rate Boost
Darren Rowse of ProBlogger’s case proves a huge impact of the popup on the newsletter sign up rate. It increased by 900% after adding a popup. By attracting the visitor attention at an unexpected time, you can level up the chance of sales. For instance, if an image or Call-to-Action (CTA) sentence on your e-store website is not strong enough to convince clients to click, a well-created popup with engaging CTA and even a small discount can persuade the customers to proceed with the checkout page.
- Content and Target Flexibility
The different types of popups can be designed in terms of content and targeted consumers, so you can deliver suitable content to the right customers. In addition to promoting your newsletter, you can create a popup to prevent visitors from leaving your website. Or it can be a popup that encourages clients to buy your product or service by leading to the checkout page.
As you can see, the Magento newsletter popup can help your online business attract more leads, follow them up with emails and convert them into loyal clients. Yet, there is also another side to the game. A number of customers consider popups annoying, especially those in-your-face ones that immediately appear when you enter a website, asking for personal data before you’ve even seen what the online store has to offer. As a result, potential customers leave your online shop. For this reason, some e-store owners often avoid using newsletter signup popups on the websites because they are afraid of a high bounce rate. However, if done correctly, a smart, user experience-led email popup can become an efficient tactic for acquiring new subscribers in a fast and easy way.
How to Get the Most out from Email Signup Popup
The statistics provided by Email Audience indicate that visitors who subscribe to carefully-thought-out email popups are likely to spend more time on your website with a higher conversion rate. Here are top-line hints on how to create an effective Magento newsletter popup for achieving the right balance between the marketing goals and client satisfaction:
1. Choose Perfect Timing
Being unapologetically interrupted by newsletter popups is irritating. So minimising the interruption, by analysing and identifying the optimal time to approach, is a necessity. The optimum time for showing an email signup popup depends on your business model. Yet many retail websites display their popups on the homepage within the first 3 seconds of the session to avoid interrupting a purchase. Other online businesses show the popups when the customer browses a category page or a specific product, so once some consumer engagement has occurred. The truth is there is no right or wrong timing, it’s your responsibility to test various options and decide what works best for your organisation in acquiring new subscribers and increasing sales.
Also, don’t forget to approach the right people at the appropriate time. With the help of cookie tracking, you can try out creating popups that only appear to:
- first-time visitors or to second- and third-time visitors who haven’t signed up for your newsletter yet;
- people who haven’t clicked from your emails;
- potential clients who haven’t purchased yet, etc.
2. Ask for Right Information
When thinking about how much personal data you should ask for, it is important to keep it short and simple. Clients don’t want to spend more than a few seconds filling out the form, and you as a business owner don’t want to interrupt the consumers’ experience on your website. Decide on the exact information you want from the potential customer by taking into account the type of market you sell to, product or service peculiarities, as well as segmentation of the email list. For instance, if you sell to both women and men, you can place a male/female button on your popup.
3. Communicate the
Visitors often skip the popups because they get frustrated about what the subscription will imply. Am I getting discounts and promotions when I sign up? Will I receive invitations to exclusive events? Can I get a preview of new collections? The popup content is a key. Without a clear popup text and understanding what you are subscribing for, the clients can simply decide to not provide their details. The good news is you are not required to write down a long text. Try to specify what your newsletters will entail, and how frequently you will be sending them.
4. Acknowledge Signup
BlueHornet research explored that 79% of customers expect a welcome email. After the clients signed up to your newsletter, it is recommended to show them you care and welcome the customers properly. You can either confirm the subscription in the popup or send an immediate welcome email. Also, it is a great opportunity in your first email to provide additional information about your brand and explain the details about what the clients are signed up for.
5. Consider Popup Testing
One of the secrets to business success is testing on a continuous basis. The above-mentioned tips are just a snapshot of all elements that need considering when creating the Magento Newsletter Popup. Without testing and analysing all aspects like timing, content, etc., you can’t measure the achieved results and explore what works best for your company and customer. Monitoring popup effectiveness enables you with an opportunity to make adjustments if subscription rates are not growing as expected.
By and large, with so many aspects to consider during creating and implementing Magento email subscription, it is essential to avoid missing any details. We can recommend taking advantage of Magento Newsletter Popup Extension by Plumrocket to get more email subscribers and increase revenue smoothly and effortlessly. Try out a free demo and check the plugin in action.
Email advertising helps clients to stay tuned with your business’s latest updates, as well as be aware of new activities and campaigns your e-store has to offer. In other words, Magento newsletter popup provides you with a great possibility to build better relationships with customers, boost sales and make your online shop thrive.