Magento in Forrester Wave B2C and B2B Commerce Suites 2017 report – strong performer

Forrester Research recently published a new version of their regular researches about B2B and B2C commerce platforms, The Forrester Wave™. In both B2B and B2B studies Magento eCommerce was named as a “strong performer“.

Magento in Forrester Wave for B2B and B2C Commerce Suite 2017

“Strong performer” is a second best ranking in Forrester’s Wave, after “Leader“. The rank is based on evaluation of a platform against 35 criteria grouped in 3 broad buckets – Current Offering, Strategy and Market Presence. Important to note that only limited number of the enterprise platforms were considered by Forrester to even be qualified for the inclusion of the research – 11 for B2B and 13 for B2C report. So it is quite an achievement to be included in the study for a software vendor.

Magento eCommerce in Forrester Wave 2017

Magento did pretty well in both B2B and B2C studies and confirmed its position as a strong, competitive solution. Magento strongest points that brought it the top marks are:

  • Solution architecture (2BC and B2B)
  • Company vision (B2C and B2B)
  • Product strategy and road map (B2B)
  • Commerce management (B2B)
  • Developer community (2BC and B2B)
  • Total cost of ownership (2BC and B2C)
  • Market Presence (2BC)

As areas for improvement and concerns Forrester analysts noted:

  • Too complex Magento 1 to Magento 2 upgrade
  • Better site search and personalization capabilities


While we are happy that Magento is named as a “strong performer” important to mention the solutions that was evaluated higher, the leaders:

B2B platforms

  • SAP Hybris
  • Intershop
  • Insite Software

B2C platforms

  • SAP Hybris
  • Salesforce (ex Demandware)


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