Magento and Shopify features comparison (148 features compared)

Magento eCommerce and Shopify are two very popular digital commerce platform and merchants often decide between two of them when plan an online store. There are probably hundreds of articles that compare these platforms, but to our surprise we couldn’t find one that compares Magento and Shopify features head-to-head. In this post you’ll find such comparison.

Magento and Shopify: beyond the features

However before we starting to compare features, let’s have a quick outlook to the platforms characteristics that lay beyond features if we define them as technical capabilities. An infographic below provides that high-level overview.

 

We’ll refer to the best high-level comparisons in the references section at the bottom of this post.

Magento vs Shopify features compared

Now let’s start comparing features. Couple important notes about the comparison below:

  • We compared out-of-the-box features, not something that can be done through apps/extensions. The reason for that that Magento has over 9,000 apps and Shopify over 500, so making full comparison of all the functionality available through apps is barely possible. In some cases we made a notes that the feature is available through an app
  • We used Magento Community as a basis for comparison. Some features available in Magento Enterprise only mentioned in the notes

So the comparison table is below, it is pretty expensive (contains 148 rows).  You’ll find a summary analysis below the table.

Magento and Shopify comparison, out of the box features
Category Feature/parameter Magento Shopify Comment
Product catalogue Unlimited products and categories yes yes Categories are Collections in Shopify
Product catalogue Sub-categories yes no* In Shopify tagging used for sub-categories
Product catalogue Simple products yes yes
Product catalogue Options yes yes Done through variants in Shopify, less flexible than in Magento
Product catalogue Options custom price yes yes Done through variants in Shopify, less flexible than in Magento
Product catalogue Configurable products yes yes Done through variants in Shopify, less flexible than in Magento
Product catalogue Grouped products yes no
Product catalogue Bundle products yes no
Product catalogue Virtual products yes no
Product catalogue Digital products yes yes
Product catalogue Unlimited product attributes yes no* In Shopify free or paid app required
Product catalogue Attribute sets yes no
Product catalogue Back orders yes no* Customisation or App required in Shopify
Product catalogue Min/max quantities yes no
Product catalogue Batch updates to products in admin panel yes yes
Product catalogue Automatic image resizing yes yes
Product catalogue Automatic image watermarking yes no
Product catalogue Special prices yes yes Compare price in Shopify
Product catalogue Advanced pricing rules yes no
Product catalogue Search results rewrites and redirects yes no
Product catalogue Customer product tags yes no
Product catalogue Customer reviews yes no* Can be done through free app in Shopify
Product catalogue Personalisation: text, images yes no* Customisation required in Shopify
Product catalogue Product sorting settings (admin) yes yes
Product catalogue Product RSS feed yes no
Catalog and product browsing Layered navigation with flexible filters yes yes
Catalog and product browsing Select grid and list format for products listing yes no
Catalog and product browsing Search auto-suggest yes no* Customisation required in Shopify
Catalog and product browsing Breadcrumbs yes yes
Catalog and product browsing Category specific design yes no Customisation required in Shopify
Catalog and product browsing Product specific design yes no Customisation required in Shopify
Catalog and product browsing Multiple images per product yes yes
Catalog and product browsing Product image zoom yes no Yes*
Catalog and product browsing Stock availability yes yes
Catalog and product browsing Facebook and Twitter share yes yes
Checkout One page checkout yes no
Checkout Guest checkout yes yes
Checkout Multiple addresses yes no
Checkout Optional start of checkout account creation yes yes
Checkout Saved shopping cart yes no yes
Checkout SSL – front and back-end yes yes
Checkout Gift messages yes no* Customisation required in Shopify
Checkout Shipping and tax estimate yes no* Customisation required in Shopify
Checkout Saved credit card for offline payment yes no
Checkout Charge or authorise yes
Checkout Native support of Paypal yes yes
Checkout Native support of Authorise.net yes yes
Checkout Native support of Braintree yes yes
Checkout Support of checks/money orders yes yes
Checkout Support of purchase orders yes no
Checkout Shipping labels for major carriers yes no* In Shopify for USPS only and in US only – Incorrect, printing label app
Checkout Real-time UPS rates yes yes
Checkout Real-time DHL rates yes no
Checkout Real-time USPS rates yes yes
Checkout Real-time Fedex rates yes yes
Checkout Limit shipping by countries yes yes
Checkout Flat shipping rates per order yes yes
Checkout Flat shipping rates per item yes no
Checkout Table rates on weight, amount and destination yes yes
Checkout Order tracking from customer accounts yes yes
Checkout Fraud Analyis tool no yes* 3rd party extension required in Magento, not available for external gateways with all plans in Shopify
Marketing Related products yes no
Marketing Cross-sell yes no
Marketing Up-sell yes no
Marketing Simple coupons yes yes
Marketing Unique coupons auto-generation yes no Automatic generation of unique coupons for list of eligible customers – Yes this has it too
Marketing Complex promotion rules yes no
Marketing Multi-tier quantity discounts yes no
Marketing Minimum Advertised Price (MAP) yes no
Marketing Customer groups yes yes
Marketing Customer group pricing yes yes* Requires to create coupon in Shopify
Marketing Recently viewed products yes no
Marketing New products yes no
Marketing Product comparison yes no
Marketing Wish list yes no
Marketing Share wish list yes no
Marketing Persistent Shopping Cart yes no
Marketing Free shipping yes yes
Marketing Polls yes no
Marketing Newsletter system yes no
Marketing Share with friends yes no
Marketing Category landing page yes yes
Marketing Gift cards no yes* From "Shopify" plan in Shopify, in Magent requires 3rd party extension or Enterprise Edition
Marketing Automatic Abandoned Cart emails no yes* From "Shopify" plan in Shopify, in Magent requires 3rd party extension or Enterprise Edition
SEO Google site map yes yes
SEO SEO friendly URLs yes partial Only last part of URL can be changed in Shopify
SEO URL rewrite management yes yes
SEO Product Meta yes yes
SEO Categories Meta yes yes
SEO Content pages Meta yes yes
SEO Auto site map yes yes
SEO Auto search terms yes no
SEO Google Shopping support yes no* free app required in Shopify
Site Management Multiple websites and stores yes no
Site Management Unlimited admin user accounts yes no Depends on plan in Shopify, from 2
Site Management Admin user access restrictions yes yes
Site Management Admin user roles yes no
Site Management Complete look&feel control yes yes
Site Management Multiple languages support yes *yes one language per store in Shopify
Site Management Multiple currencies support yes no Theme customisation required in Shopify to display multiple currencies
Site Management Catalogue batch import yes yes
Site Management Customers batch import yes yes
Site Management CMS yes yes
Site Management Blog extension yes
Site Management Flexible tax rates yes yes
Site Management Optional CAPTCHA yes no
Site Management Allowed countries for shipping, billing and registration yes yes* In Shopify defined through Shipping zones only
Site Management EU VAT validation yes no
Site Management EU cookies notification yes no
Order Management View, edit, create and fulfill orders yes yes
Order Management Invoices, shipments yes yes
Order Management Credit memos yes no
Order Management Split invoices and fulfillment yes no
Order Management Print invoices, pack. slips and shipping labels yes no
Order Management Phone orders with custom. account sync yes yes
Order Management Assisted Shopping yes no
Order Management Customized Order Status yes no
Order Management Re-order for customers from admin interface yes no
Order Management Order email notifications yes yes
Order Management RSS feed of new orders yes no
Order Management Customisable transaction emails yes yes
Customer accounts Customer dashboard yes yes
Customer accounts Address book with unlimited addresses yes yes
Customer accounts Wish list with comments yes no
Customer accounts Order statuses and history yes yes
Customer accounts Re-order from account yes no
Customer accounts Recently ordered items yes no
Customer accounts Default billing and shipping addresses yes yes
Customer accounts Newsletter subscription management yes no
Customer accounts Email or RSS share of wish list yes no
Customer accounts Product tags submitted yes no
Customer accounts Product reviews submitted yes no
Customer accounts Access to digital products purchased yes no
Analytics and Reporting Google Analytics eCommerce tracking integration yes yes
Analytics and Reporting Admin dashboard with reports yes yes
Analytics and Reporting Sales report yes yes
Analytics and Reporting Tax report yes yes
Analytics and Reporting Abandoned shopping cart report yes no* free app
Analytics and Reporting Best viewed products report yes no
Analytics and Reporting Best purchased products report yes yes
Analytics and Reporting Low stock report yes no
Analytics and Reporting Search terms report yes no
Analytics and Reporting Product reviews report yes no
Analytics and Reporting Tags report yes no
Analytics and Reporting Coupon usage report yes no
Analytics and Reporting Insights : Website cart analysis no yes
Others Responsive themes yes yes
Others Built-in POS no yes Extra $40/month for Shopify, 3rd party extension required in Magento

If you think that the comparison need to be amended or corrected – feel free to post a comment to this post, we’ll appreciate that.

Analysis

From the full list of features compared (148):

Magento vs Shopify comparison. All features

  • 62 are available in both systems
  • 77 are available in Magento only
  • 5 are available in Shopify only

Features by category

Magento vs Shopify comparison. Features by categories comparison

Based on that analysis it is clear that Magento beats Shopify in number of features available out of the box.

Conclusion

Magento is definitely packed with more features out of the box then Shopify, it provides merchants with more advanced functionality in almost all sides of running eCommerce business. There are also more extensions available and being open source, Magento can be customised in virtually any way.

Note that while the features are important, when selecting an eCommerce platform you need to think about number of other factors including development and support&maintenance costs, scaling, flexibility, future growth, integration with other systems. In some cases it may be that Shopify is good enough for your business.

There is also a a compromise available: easy to set-up and maintain SaaS eCommerce platform based on Magento functionality – Zoey Commerce (Magenable is an official partner of Zoey)

Feel free to contact us if you need help in selection of eCommerce platform for your business.

Updates

  • I was advised that Shopify Plus now has transaction fees

References

The references below provides more high-level comparison of Magento and Shopify platforms

  1. Aionhill – https://aionhill.com/magento-vs-shopify-2016-do-you-wish-for-simplicity-or-freedom 
  2. Matterhorndigital https://matterhorndigital.com.au/digital-news/magento-vs-shopify-ecommerce-platforms-compared/
  3. Paul Rogers https://paulnrogers.com/magento-community-vs-shopify-ecommerce-platform-comparison/
  4. Our own blog post about human resources available https://magenable.com.au/magento-ecommerce/magento-vs-shopify-human-resources-pool-comparison/

 

 

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