Conversion optimisation basics
Conversion optimisation is about getting more $$$ from your online store
If you are new in the topic of conversion optimisation, check my presentation below to find out:
- Why conversion optimisation makes sense on example with $$$ numbers;
- What the hell is conversion optimisation;
- What is A/B and multivariate testing;
- Testing DO’s and DON’T’s
As a bonus, the presentation also explains segmentation and targeting in general and in digital space.
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