Conversion optimisation basics

Conversion optimisation is about getting more $$$ from your online store

If you are new in the topic of conversion optimisation, check my presentation below to find out:

• Why conversion optimisation makes sense on example with $$$ numbers;
• What the hell is conversion optimisation;
• What is A/B and multivariate testing;
• Testing DO’s and DON’T’s

As a bonus, the presentation also explains segmentation and targeting in general and in digital space.