Forrester Research recently published a new version of their regular researches about B2B and B2C commerce platforms, The Forrester Wave™. In both B2B and B2B studies Magento eCommerce was named as a “strong performer“.
“Strong performer” is a second best ranking in Forrester’s Wave, after “Leader“. The rank is based on evaluation of a platform against 35 criteria grouped in 3 broad buckets – Current Offering, Strategy and Market Presence. Important to note that only limited number of the enterprise platforms were considered by Forrester to even be qualified for the inclusion of the research – 11 for B2B and 13 for B2C report. So it is quite an achievement to be included in the study for a software vendor.
Magento eCommerce in Forrester Wave 2017
Magento did pretty well in both B2B and B2C studies and confirmed its position as a strong, competitive solution. Magento strongest points that brought it the top marks are:
- Solution architecture (2BC and B2B)
- Company vision (B2C and B2B)
- Product strategy and road map (B2B)
- Commerce management (B2B)
- Developer community (2BC and B2B)
- Total cost of ownership (2BC and B2C)
- Market Presence (2BC)
As areas for improvement and concerns Forrester analysts noted:
- Too complex Magento 1 to Magento 2 upgrade
- Better site search and personalization capabilities
Leaders
While we are happy that Magento is named as a “strong performer” important to mention the solutions that was evaluated higher, the leaders:
B2B platforms
- SAP Hybris
- Intershop
- Insite Software
B2C platforms
- SAP Hybris
- Salesforce (ex Demandware)
