Complex product types in Magento/Adobe and BigCommerce
In this post we compare complex products in Magento /Adobe Commerce (Bundles and Grouped Products) and BigCommerce (pick lists).
There are 2 types of complex products in Magento / Adobe Commerce – Bundles and Grouped products
Bundle product in Magento/Adobe Commerce
Bundle is a collection of products where user may select components to get some final complex product.
Classic example of bundle is a desktop computer. You select such components as:
- case
- motherboard
- graphic card
- memory
- hard drive
- keyboard
- monitor
- mouse
and at the end gets a final product – your whole desktop computer.
Each component there is a separate simple product, has its own inventory to track, but Magento allows you to build it together and order as a one product.
Bundle product can be priced dynamically (as a sum of components) or fixed (manually set).
Below is the screenshot of Magento bundle product UX
Official Adobe documentation reference – https://docs.magento.com/user-guide/catalog/product-create-bundle.html
Grouped product in Magento/Adobe Commerce
Grouped product is more loose collection of products, it is essentially just the way to present number of related products on the same page and allow users to add them in shopping cart in one click. Each product added will be a separate line in the shopping cart (key difference from bundle).
Grouped product UX screenshot is below
Official Adobe documentation reference: https://docs.magento.com/user-guide/catalog/product-create-grouped.html
Complex products in BigCommerce
While there is no such thing as grouped product in BigCommerce it has something similar with bundles.
The functionality is called pick lists. It is a possibility to add complimentary products to the main product.
So we set a base, main product and then configure complimentary add-ons, where add-ons are other simple products.
BigCommerce picklist sample UX is below.
BigCommerce picklists official documentation reference: https://support.bigcommerce.com/s/article/Product-Options-v3?language=en_US#pick-lists
So the idea is similar with Magento bundle.
The key difference is that you must have a main product in BigCommerce. So if you create your pick list based on base product you can’t really sale that base product stand alone without having your buyers seeing it with all complimentary products.
In Magento all products are components and the bundle is just the way to bring them together. Also in Magento there are more options to present components of bundle to be selected.
There is no similar with Magento Grouped products functionality in BigCommerce.
The conclusion
Magento/Adobe Commerce has more flexible functionality supporting complex product cases, but if your business doesn’t must have grouped products, BigCommerce pick lists may replace Magento bundles (with some limitations).
Related Posts
Tags
advertisingAustraliaAverage Order VolumeB2BB2B ecommerceBigCommerceConversionDemandwareecommerceHybrisIBM Websphere Commercelanding pagesMagentomagento 1.X EOLMagento 2Magento CommunityMagento EnterpriseMagento MarketplaceMelbournemigrationmobileonline marketingopen-sourceOracleperformance optimisationresearchessearchshippingShopifysite searchSocialsocial mediaUXzoey
