Project at a glance
Client: Versus Merch
Business: Melbourne supplier of branded merchandise for events, businesses, bands and artists
Platform: Magento 2 Open Source with the Luma theme
Scope: B2B store built on a limited budget, with zero custom code
Versus Merch started from a love of supplying merchandise for bands and has grown its client base by going the extra mile for customers. Its range includes clothing, headwear and promotional items.
This project is a good example of a simple but feature-rich B2B store on Magento, built on a limited budget.
The requirements
Versus Merch needed:
- Customers to upload their own logo or images when ordering branded products
- A simplified ordering interface for configurable products
- Tier price discounts
- A blog to anchor its content marketing
- Orders forwarded automatically to suppliers based on the products purchased
- Multiple payment methods, so clients can pay the way they prefer

The solution
Magenable built the store with zero custom code and only minimal changes to the free Magento Luma theme.
Every business requirement was met either by configuring Magento 2's out-of-the-box functionality or by using extensions from the Magento ecosystem.
The result
This approach delivered the store quickly and on a moderate budget, which would have been hard to achieve on most alternative platforms.





