Client: Australia Tasting Room
Website: https://australiatastingroom.com
Business type: Premium Australian wine ecommerce and international delivery
Platform: Magento Open Source
Theme: Hyvä
Engagement: Custom ecommerce design, Magento build, checkout customisation and systems integration
Australia Tasting Room helps international customers discover and buy premium Australian wines, delivered directly from Australian producers to customers around the world. The business needed more than a standard online store. Each destination country has its own currency, delivery rules, tax and duty considerations, checkout requirements and product availability. At the same time, the team needed one central ecommerce system that could be managed efficiently without duplicating operational work across multiple websites. Magenable delivered a custom Magento Open Source solution using the Hyvä theme, combining a modern customer experience with the flexibility required for a complex international ecommerce model.
Website: https://australiatastingroom.com
Business type: Premium Australian wine ecommerce and international delivery
Platform: Magento Open Source
Theme: Hyvä
Engagement: Custom ecommerce design, Magento build, checkout customisation and systems integration
Australia Tasting Room helps international customers discover and buy premium Australian wines, delivered directly from Australian producers to customers around the world. The business needed more than a standard online store. Each destination country has its own currency, delivery rules, tax and duty considerations, checkout requirements and product availability. At the same time, the team needed one central ecommerce system that could be managed efficiently without duplicating operational work across multiple websites. Magenable delivered a custom Magento Open Source solution using the Hyvä theme, combining a modern customer experience with the flexibility required for a complex international ecommerce model.
The challenge
Australia Tasting Room operates in a highly specialised category. Selling wine internationally involves different rules from country to country, including destination-specific pricing, duties, taxes, checkout fields, delivery conditions and product restrictions.
The ecommerce platform needed to support:
Australia Tasting Room operates in a highly specialised category. Selling wine internationally involves different rules from country to country, including destination-specific pricing, duties, taxes, checkout fields, delivery conditions and product restrictions.
The ecommerce platform needed to support:
- 15 country-specific websites managed under a single Magento admin
- Native currency pricing for each destination market
- Country-specific checkout rules and customer flows
- Complex bulk discount logic for wine orders
- A custom design aligned with the Australia Tasting Room brand
- Integration with NetSuite for core business operations
- Integration with Dotdigital for customer communication and marketing automation
The solution
Magenable built the new Australia Tasting Room ecommerce platform on Magento Open Source with the Hyvä theme.
Hyvä provided a strong foundation for a fast, clean and maintainable storefront, while Magento’s multi-site architecture allowed the business to run 15 country websites from one central admin. This made it possible to tailor the shopping experience for each market without creating 15 separate ecommerce systems.
The Magenable team created a custom design for the storefront, reflecting the premium nature of Australian wine while keeping the buying journey clear and practical. The user experience supports customers who may be purchasing across borders and need confidence around pricing, delivery and checkout.
A customised checkout was implemented to handle the differences between destination countries. Each country website can apply its own native currency price, checkout logic and rules, helping Australia Tasting Room present a more localised and transparent customer experience.
Magenable also implemented complex bulk discount logic to support the way wine is sold and shipped internationally. This required careful alignment between product pricing, quantity rules, customer expectations and the operational realities of fulfilment.
To support the wider business workflow, the platform was integrated with NetSuite and Dotdigital. NetSuite integration helps connect ecommerce activity with back-office operations, while Dotdigital supports customer communication and marketing automation.
Key features delivered
The result
Australia Tasting Room now has a flexible Magento platform capable of supporting a multi-country ecommerce model from one central admin.
The solution gives customers a tailored shopping experience based on their delivery country, including relevant currency, pricing and checkout rules. For the business, it reduces the complexity of managing multiple international storefronts while preserving the ability to localise where it matters.
This project demonstrates the strength of Magento Open Source when it is used for a business model that requires flexibility, custom logic and operational integration. Combined with Hyvä and Magenable’s ecommerce delivery experience, Australia Tasting Room has a platform designed to support international growth without forcing the business into a rigid template.
Why Magento was the right fit
Australia Tasting Room’s requirements were not a simple catalogue and checkout project. The business needed multi-site management, country-level configuration, native currency pricing, custom discount rules and integration with key business systems.
Magento Open Source provided the flexibility to build around these requirements, while Hyvä helped deliver a modern front-end experience without unnecessary complexity.
For businesses selling across multiple regions, this project is a good example of how Magento can support sophisticated ecommerce operations while keeping day-to-day management centralised.
Magenable built the new Australia Tasting Room ecommerce platform on Magento Open Source with the Hyvä theme.
Hyvä provided a strong foundation for a fast, clean and maintainable storefront, while Magento’s multi-site architecture allowed the business to run 15 country websites from one central admin. This made it possible to tailor the shopping experience for each market without creating 15 separate ecommerce systems.
The Magenable team created a custom design for the storefront, reflecting the premium nature of Australian wine while keeping the buying journey clear and practical. The user experience supports customers who may be purchasing across borders and need confidence around pricing, delivery and checkout.
A customised checkout was implemented to handle the differences between destination countries. Each country website can apply its own native currency price, checkout logic and rules, helping Australia Tasting Room present a more localised and transparent customer experience.
Magenable also implemented complex bulk discount logic to support the way wine is sold and shipped internationally. This required careful alignment between product pricing, quantity rules, customer expectations and the operational realities of fulfilment.
To support the wider business workflow, the platform was integrated with NetSuite and Dotdigital. NetSuite integration helps connect ecommerce activity with back-office operations, while Dotdigital supports customer communication and marketing automation.
Key features delivered
- Magento Open Source ecommerce platform
- Hyvä theme implementation
- Custom storefront design by the Magenable team
- Customised checkout experience
- Complex bulk discount logic
- 15 country websites managed under one Magento admin
- Native currency pricing by country
- Country-specific checkout rules
- NetSuite integration
- Dotdigital integration
The result
Australia Tasting Room now has a flexible Magento platform capable of supporting a multi-country ecommerce model from one central admin.
The solution gives customers a tailored shopping experience based on their delivery country, including relevant currency, pricing and checkout rules. For the business, it reduces the complexity of managing multiple international storefronts while preserving the ability to localise where it matters.
This project demonstrates the strength of Magento Open Source when it is used for a business model that requires flexibility, custom logic and operational integration. Combined with Hyvä and Magenable’s ecommerce delivery experience, Australia Tasting Room has a platform designed to support international growth without forcing the business into a rigid template.
Why Magento was the right fit
Australia Tasting Room’s requirements were not a simple catalogue and checkout project. The business needed multi-site management, country-level configuration, native currency pricing, custom discount rules and integration with key business systems.
Magento Open Source provided the flexibility to build around these requirements, while Hyvä helped deliver a modern front-end experience without unnecessary complexity.
For businesses selling across multiple regions, this project is a good example of how Magento can support sophisticated ecommerce operations while keeping day-to-day management centralised.
What our clients are saying about us
Fabrice Boucherat
Marketing and Merchandise Manager,
Dahlsens Building Centres
Dahlsens Building Centres
We have worked with several web development agencies in the past. Every time we felt that we were low priority for them and there was no proactive input into our projects. We’ve been pleasantly surprised by Magenable’s approach. We get prompt service. Projects go smoothly.
Most importantly, as experts in the web space, they advise us on the latest tech trends and are not afraid to challenge our thinking. They’ve also been great at keeping us close to our web analytics and what it means for our digital strategy. I look forward to having many more years of mutually beneficial collaboration with Magenable.
Clare Picot
VP,
Bondi Sands
Bondi Sands
We couldn’t be happier with Magenable’s level of service.
Alex always feels like an extension of the Bondi Sands team and is always available to help support our business objectives – both from a strategy and execution perspective. No project is ever too big or too small!
Highly recommend Magenable to any business looking for Magento specialists to help scale their eCommerce business.
Emil Jowett
eCommerce Manager, Access Hardware
After evaluating several potential ecommerce solutions and development partners we found the combination of Adobe Commerce and Magenable the best choice for our business requirements. Magenable has worked with us through several challenges to create an ecommerce system that fulfills our unique needs providing not only the software solution but expert advice along the way.
Their team has always been readily available when needed and very capable and quick at resolving issues when they have arisen.
We look forward to an ongoing relationship with Magenable as we continue to grow our online presence into the future.
