Online shopping is about to change again. The rise of agentic commerce — where AI assistants like ChatGPT can help customers not just find products, but actually buy them — is the next big step in eCommerce.

At Magenable, we’ve been following these developments closely. Here’s what it means for your business, and what you can do to prepare.

 

What is Agentic Commerce?

Imagine this: instead of a shopper clicking through multiple websites to compare products, they simply ask their AI assistant, “Get me a pair of comfortable black shoes under $100.”

The assistant finds options, compares features, and can even place the order directly — all within the chat.

That’s agentic commerce. It makes buying easier for customers, and it will become another important channel for online sales.

 

Why Does It Matter?

• Shoppers will expect it: If AI assistants become a common way to buy, you’ll want your store to show up in those results.

• Convenience drives conversion: Fewer steps mean more completed purchases.

• Early movers gain visibility: Being ready sooner means your products are more likely to be recommended by AI agents.

• It’s already happening: OpenAI has started signing up merchants to sell directly in ChatGPT. You can see more at chatgpt.com/merchants.

How Can You Prepare?

You don’t need to overhaul your whole business right away, but there are practical steps you can start with:

1. Make Your Product Information Clear

AI assistants rely on good product data. Check that your product names, descriptions, prices, and stock levels are up to date and easy to understand.

2. Keep Inventory Accurate

If an AI assistant places an order, it must be available. Reliable stock updates help avoid cancellations and disappointed customers.

3. Focus on Customer Experience

AI will highlight businesses with smooth service. Fast delivery, good packaging, and easy returns will matter even more.

4. Strengthen Your Brand Story

AI may present your product alongside competitors’. Make sure your descriptions, images, and reviews communicate why your brand is the better choice.

5. Be Ready to Experiment

Agentic commerce is new. Some platforms are already testing “buy now in ChatGPT.” Start small: monitor how it develops, and be prepared to join pilot programs.

Challenges to Keep in Mind

• Less direct control: Customers may buy through AI, not directly on your website. You’ll need other ways to keep the relationship strong (email, packaging, loyalty).

• New costs: Platforms may charge a fee for sales made via AI assistants.

• Changing rules: Standards are still evolving, so flexibility is key.

What’s Next?

Like mobile commerce a decade ago, agentic commerce is likely to shift how people shop. Businesses that prepare early will be in the best position to benefit.

At Magenable, we can help you assess your readiness and create a practical plan. From improving your product data to aligning your store for AI-driven channels, we’ll guide you through the changes.

Get in touch with us if you’d like to discuss how your business can get ready for agentic commerce.