Taking into account growing number of customers and prospects accessing their website from mobile devices, Dahlsens commissioned Magenable to create new, responsive version of their company website.
The project started from the revision of Dahlsens business requirements, reviewing the value that the website can add to both business and customers. This was followed by an information architecture update.
Based on updated brand guidelines, Magenable created a new website look & feel with variations for different screen resolutions, so the new website viewed perfectly on a variety of devices including mobile, desktop and tablet.
Creative design was coded to a responsive theme and number of additional functions to improve user experience.
These included:
Better site search (default Magento site search was replaced with a more advanced solution)
Clear calls to action mechanics were installed
Request call back form was added
Click to call functionality was created for head office and store phones
The Dahlsens team revised and updated the content and finally new responsive, mobile-friendly website was deployed to live server.
Better site search (default Magento site search was replaced with a more advanced solution)
Clear calls to action mechanics were installed
Request call back form was added
Click to call functionality was created for head office and store phones
The Dahlsens team revised and updated the content and finally new responsive, mobile-friendly website was deployed to live server.
How our client benefited from the redesign
After launch, the data on the site demonstrated great improvements in both engagement (20-25%) and conversion (2x to 12x increase) metrics, especially for mobile devices users. The results showed more sales leads and brick&mortar store visitors and an increase in revenue for the Dahlsens business.
The website is available at http://www.dahlsens.com.au/
What our clients are saying about us
Fabrice Boucherat
Marketing and Merchandise Manager,
Dahlsens Building Centres
Dahlsens Building Centres
We have worked with several web development agencies in the past. Every time we felt that we were low priority for them and there was no proactive input into our projects. We’ve been pleasantly surprised by Magenable’s approach. We get prompt service. Projects go smoothly.
Most importantly, as experts in the web space, they advise us on the latest tech trends and are not afraid to challenge our thinking. They’ve also been great at keeping us close to our web analytics and what it means for our digital strategy. I look forward to having many more years of mutually beneficial collaboration with Magenable.
Clare Picot
VP,
Bondi Sands
Bondi Sands
We couldn’t be happier with Magenable’s level of service.
Alex always feels like an extension of the Bondi Sands team and is always available to help support our business objectives – both from a strategy and execution perspective. No project is ever too big or too small!
Highly recommend Magenable to any business looking for Magento specialists to help scale their eCommerce business.
Emil Jowett
eCommerce Manager, Access Hardware
After evaluating several potential ecommerce solutions and development partners we found the combination of Adobe Commerce and Magenable the best choice for our business requirements. Magenable has worked with us through several challenges to create an ecommerce system that fulfills our unique needs providing not only the software solution but expert advice along the way.
Their team has always been readily available when needed and very capable and quick at resolving issues when they have arisen.
We look forward to an ongoing relationship with Magenable as we continue to grow our online presence into the future.
