Dahlsens is a leading supplier of building materials to home builders with over 25 stores in Victoria and New South Wales and subsidiary company serving Queensland and Northern Territory customers.
Several years ago the company built an online store based on Magento Enterprise. The analysis of the system shows that Enterprise version was underutilised, as Dahlesens cancelled the plans to sell online to general public, so there was no need for an extensive set of functionality and cost (license) that Magento Enterprise provided.
After extensive consultations with Dahslens marketing and IT teams, Magenable developed a plan to downgrade Magento to a Community version saving all the functionality required in changing business conditions. Magenable successfully implemented the downgrade and provided Dahlsens with over 390% Return On Investment in 3 years.