YMCA eStore is a subsidiary of YMCA that is responsible for selling merchandise both to public and to YMCA internal business units and team members. Magenable was invited to audit both technical and business sides of operations.
The business component involved workshop with the YMCA team, and presenting results from the analysis of business and marketing strategy, review of competitive landscape and the supply chain. The audit also included analysis of relationships within the wider YMCA organization, analysis of traffic sources and also conversion rates.
The technical audit included review of existing store configuration, website performance and security
As a result of the audit YMCA team received a comprehensive report with valuable insights and actionable recommendations; some of them had been implemented immediately, part were included in longer term organisation plans.
As a result of the audit YMCA team received a comprehensive report with valuable insights and actionable recommendations; some of them had been implemented immediately, part were included in longer term organisation plans.