How slow website damages your eCommerce business
There is direct correlation between website load speed and conversion. As a rule of thumbs one second of additional load time costs online store 7 (seven) percents in conversion. So having slow website means that you are leaving your hard-earned money on the table. After all investments in marketing, product development, content, design, etc some people who were almost ready to buy from you gave up because your website was too slow. It’s a shame, isn’t it?
But that’s not all. The people are not only those who hate slow website. Search engines (including Google) don’t like slow website too and penalise them in ranking. If your website loads in say 6 seconds and your competitor’s in 5 seconds, with the all other ranking factors are equal, your website will be listed after your competitor’s website in search results. Hence slow websites are loosing organic search engine traffic, which is typically one of top 3 sources of customers for eCommerce store.
You may check how your website perform against peers by checking our research about website speed and performance of top 100 Australian online retailers.
How to make your Magento store faster?
We can help with Magento speed load and performance optimisation
Magenable can help you to improve your Magento-based online store speed load and performance. We have great experience in this and managed to optimise some Magento website to have less than one second load time. How we do it? We look into several facets of your website.
- Magento configuration and settings. Magento is powerful system and has number of out-of-the-box options to improve site speed. However often that options are not used or configured properly, so checking Magento store set up and making sure that the settings are correct is important initial step
- Front-end code. Front-end code optimisation is critical to get good Google PageSpeed score and can provide significant reduce in page load time.
- Back-end code. Ineffective back-end code, with Magento it is most typically some not well-though customisations or extensions, can significantly increase load to you application and database servers and hence affect response time, especially in the periods of peak traffic
- Full page caching (FPC). While FPC isn’t a silver bullet like many things it is a good tool to improve Magento website optimisation, typically Magenable use Varnish as a caching engine
- Infrastructure. Where your website is hosted does matter for speed. You can’t keep it at over-populated shared hosting in US or UK and expect good loading speed for Australian users. Magenable has solid experience to design and implement server environments for Magento stores both on dedicated servers and within Amazon Web Services (AWS) cloud including setting up auto-scaling to deal with spikes of traffic and Content Delivery Network (CDN) to serve the content faster for different geographical locations. All the businesses are different and there is no single solution that fit all, but we help our clients to find an optimal one