We distant ourselves from a typical digital agency that is often considered as either creative or technology driven. We prefer term “consultancy” and prioritise the business goals and needs. So the most important differentiation points are listed below.
Clients business objectives and interests are paramount
Razor-sharp focus on Magento
Great value for money
Use of blended delivery model and utilizing of very lean management structure allow us to provide excellent value for money for the client without sacrifices on the quality. We estimate that you may save over 40% of or get nearly double value for the same budget with us!
Blended delivery model
Blended delivery model (Melbourne based business and technical consulting, project and account management combined with overseas development) allows us to achieve substantial savings on project implementation and support and utilise the best, certified software engineers. We work with the most experienced vendors from Eastern Europe (Ukraine, Belarus and Russia), the region where Magento itself has development centres.
On the other hand we understand importance of live collaboration with the client and existence of the situations when it is mandatory to have specialists on site, so have both business and technical experts available here in Melbourne to work with you.
Lean management structure
Typical digital agency way of work
Magenable directors worked in Melbourne digital agencies for a long time and know very well how this business works. Typical composition of client facing management team of mid-size/big agency is:
- Sales/Business Development Manager (BDM)
- Account Manager (AM)
- Project Manager (PM) or/and Producer
You start to work with BDM, then you are handed to AM and from project to project you may work with different PMs. On top of that there are heads of departments – Commercial Director, Client-service Director and Executive Producer and finally upper management that adds another level of overhead. While there is a certain rationale in this structure it leads to some problems as well, the worst are:
- “Lost in translation“,when information disappears somewhere on the way between you, the client and AM, PM and BDM
- It’s expensive – the cost of such structure is often over 40% in the project overall time/budget
Magenable way of work
We don’t have a separate BDM, Accound and Project Managers, all these duties are performed by one of our directors, who is a single major point of communication and responsible for the project proposal and delivery.
Naturally, there is no people above Directors , we are boutique consultancy and can afford ourself to have such lean management structure.
Working with boutique consultancy provides you an additional advantage – you can be assured that your account and projects in Magenable will be personally managed by one of our directors – a seasoned professional with over 15 years of experience in business, not a fresh university (or TAFE) graduate, who is just getting her/his head around digital business.