Ultimate eCommerce Checkout User Experience Audit

Magento eCommerce and other platforms

Stop losing sales, improve your online store checkout!

Magenable Ultimate Checkout Audit service uncovers possibilities to improve the most critical component of your online store!

Or call Frank Tzimas 0404 624 999 to find out more

Service at glance

Ultimate eCommerce Checkout User Experience Audit

We review your online store checkout against 134 guidelines, covering the following areas:

  • Checkout steps and elements (including Shopping cart, User account, payment and shipping methods )
  • Layout and flow
  • Checkout forms and field UX

Cost - $1790 (plus GST)

Delivery time - 7 work days


We are so confident that we can show you how to increase conversion that we provide a 30 day money back guarantee. If after reviewing our recommendations you are unhappy with them, you can simply request your money back.

Why over 2/3 of online shoppers never complete checkout

Yes, 2 out of 3 online store visitors who already spent time to find a product and place it to the shopping cart abandon it due to various reasons.

There are reasons like window shopping, price comparison, exploring for late or high additional costs (like shipping, handling and taxes) that can not be fixed through improving checkout design.

However there are significant number of cases when users abandon an online store purely due to technical and design problems during checkout. According recent report by the Baymard Institute, fixing checkout usability issues can lead to 35.26% increase in conversion rate for the average large online store.

Creating the perfect checkout isn't easy,  however there are many changes that can significantly improve conversion that are comparatively simple. These changes should be implemented by both mid-size and smaller online merchants.​

Our Ultimate eCommerce Checkout User Experience Audit will increase conversion and decrease abandoned cart!

What exactly do we check

Magenable's eCommerce Checkout User Experience Audit is based on the most recent and extensive methodology developed by leading UX research organisation - Baymard Institute. The methodology was just released this year and is based on the results of comprehensive study of how 6,050 users interacted with 272 online stores. The study included moderated sessions, eye tracking, benchmarking and four quantitative studies. Based on this study Baymard Institute issued a report with over 700 pages of checkout analysis and recommendations, which we use when audit your online store.  

Your store checkout will be analysed against the next areas:

  1. Checkout type general review
  • Multi-Step
  • Accordion
  • One-step
  1. Checkout steps and elements
  • Shopping cart and adding products to shopping cart behaviour
  • User account selection and creation
  • Entering customer and address information
  • Purchasing products as gift
  • Shipping and store pick-up
  • Payments
  • Order review
  • Order confirmation page and email
  1. Layout and flow
  • Checkout page(s) design
  • User interactions and attention
  • Cross-selling
  1. Form UX
  • Form design and features
  • Data validation and persistence
  • Address validation
  1. Field UX
  • Labels and microcopy
  • Field design and features
  • Default values and auto-completion

Magenable experts that will conduct an audit for you

Frank Tzimas

Frank has over 15 years of experience in digital marketing, both in sales and strategy. 

The last 4 years Frank has just focused in the ever growing eCommerce industry, working with clients to create great customer experiences.  

At Magenable, the business aims to provide a nimble eCommerce service, where a road map to increase profits is designed and followed without the typical agency fluff.   

Frank has worked with premium brands such as Adidas, Quiksilver, Hilton, YMCA, Jeff Banks, Gant, Club Med, Bacardi, ING Real Estate, Starwood Group.​

Alexander Levashov

Alexander founded Magenable in 2014 in order to provide Australian merchants with top quality, boutique eCommerce consulting service without too many management layers. He has over 15 years of experience in digital space, in Australia and overseas working with leading Australian and international organisations including DHL, US AID, Bendigo Bank, ACMA, Betta Home Living, YMCA, Melbourne Airport. 

Alexander has MBA degree from Melbourne Business School, where he concentrated in strategy and marketing including consumer behaviour.

He is certified in Google Analytics, Adwords and Magento (Magento Certified Solution Specialist, first in Australia).​


As a result of our work you will receive:

  • A ​30-40 pages report with at least 10 actionable recommendations for your store checkout improvement. Each recommendation will be illustrated by screenshots and you'll be provided with examples to best practice sscenarios
  • ​You will be advised your store's total score against all 134 applicable guidelines and how it is positioned in comparison with world leading retailers from the same vertical.
  • In person presentation of audit findings in Melbourne or video-conference for the client based in other locations.


The clients who complete Ultimate eCommerce Checkout Audit receive 20% discount to our Express Audit service, where  our analysis takes a 360 degree review of your eCommerce business (discount has $720 value).

What our clients say about Magenable's audit service:

My company recently employed Magenable to conduct a full website audit on our site.

We could not have made a better investment. Alex worked with us over a few days to get a thorough understanding of our business and our landscape. This was very important and something I feel many developers overlook when looking to improve the business they are working for. Only after Alex had a sound understanding of our business, did he begin to to conduct his analysis.

The report we received at the end was very comprehensive, it showed findings and clear succinct recommendations. Alex was also able to show the data and reasoning. What was also very important to us was that the findings where not trivial improvements but were all based on increasing sales and improving the customer experience..

Alex further divided his roadmap so it was clear to us where the quick wins could be made, so our revenue could increase almost immediately.

I strongly recommend Magenable to any business that relies on eCommerce sales. Alex and his team will create improvements to your site that will pay dividends over and over.

Kovi Gordon
Queen of Tickets

Let us find the ways to improve your store checkout